White-label networks utilizing Sparta's Community2 Social Network Platform can now ‘tweet' their activities, discussions, and other short comments from their network direct to a Twitter account.

This is another viral tool to help promote their brand, their content, or other real-time information from their network.

Earlier this week, Women For Hire CEO Tory Johnson appeared on a special edition of The View devoted to job searching. She and the co-hosts of ABC's popular morning show heard from other women who are struggling to find jobs in their fields - and now benefiting from Tory's help!

Sparta powers the online Women For Hire Network where more than 40,000 people interested in working from home to trade ideas and inspiration.

In The View episode, Tory discusses her "job club" initiative which encourages groups of women searching for jobs in this tough economy to work together to motivate and assist each other in their efforts.

To watch the episode, click here: http://abcnews.go.com/video/playerIndex?id=7333348

General Mills utilizes Sparta Focus to conduct market research with its customers, across multiple brands.

Sparta Focus is a specialized configuration of Sparta CommUnity social network platform constructed with the virtual focus group in mind where customers, clients and employees engage with your market research team and provide deep insight about your product or service. 

With all the latest social network features users demand - from news feeds to user-generated videos to blogs and polls - participants are more likely to become engaged and stay engaged with the community.

For the Client, apart from the benefits of greater participation, Sparta Focus comes equipped with Sparta Insight, an enterprise class reporting suite which features both quantitative AND qualitative analysis.  For example, with a few clicks, the Client can determine in colorful graphics, the content of key conversations, frequency and whether the audience generally likes an item - plus the Client can track attitudes over time.

With a successful social network, the amount of data generated can be staggering.  For the Project Manager, it removes the hurdles of deciphering all the data, figuring out what it all means and presenting it to management. 

Sparta Insight provides easy-to-read charts which facilitate deep understanding of participants' behavior and attitudes, and that  can be quickly added to any presentation.  The end result is an excellent Return-On-Investment - successful action plans which can be constructed and implemented more rapidly.

Differentiating your social network is important and providing those integration points to your Company network, or Association are very important, as more users become familiar and utilize social networks as an everyday tool. While Facebook continues to dominate the organic social network space, the user demands connectivity amongst the networks, whether it be friends, feeds, actions, and other Social Media activities. Sparta has integrated to Facebook Connect, to let the Facebook user view their feeds and actions from Sparta's client networks.

For Sparta Clients, it enables your end users to keep touch with your network more easily, and maintain their connections from network to network.  This in turn leads to more activity on your network, and for public networks, can extend your marketing message across a wider swath of the Internet.

Leading Social Network Platform Vendor, Sparta Social Networks, Creates Compelling On-Line Experience for Customers of Southeastern Connecticut's Newest Destination

MASHANTUCKET, CT (January 9, 2009)

MGM Grand at Foxwoods launches its new social network today at http://connect.mgmatfoxwoods.com to bolster its customers' casino experience. Designed by some of the best in the industry, its purpose is to bring patrons of the resort together, to connect players to their favorite games, locations, interests, clubs and restaurants, and to educate and entertain with gambling tips and exclusive information about the casino.

For MGM Grand at Foxwoods, it provides an additional, critical function: the opportunity to gain insights into both what products and services resonate positively with its clientele and what can be improved to deliver a superior guest experience.

Stated Gillian Murphy, Senior Vice President and General Manager of the MGM Grand at Foxwoods, "By having a social networking presence, we have the chance to interact with our users in a novel format and gain invaluable insights into consumer satisfaction which ultimately can improve customer interactions. Just as important, we can extend the casino experience beyond each customer's visit and maintain engagement with our clientele when their stay at MGM Grand at Foxwoods is over, and encourage return visits and new visits by their friends and family."

MGM Grand at Foxwoods partnered with Sparta Social Networks (www.spartasocialnetworks.com) to build, manage, and help formulate the way to integrate social networking into its casino launch. By utilizing Sparta's enterprise Web 2.0 social network platform "Community2", MGM Grand at Foxwoods gains access to all the popular social network features plus the latest social platform tools like videos, widgets, and seamless integration with other sites like Twitter and Facebook.

"MGM Grand at Foxwoods took their first foray into social media and wanted a partner with deep domain expertise and whose enterprise platform could adapt and shape to their needs as their social strategy evolved. They did not want to be constrained by a rigid framework," said Jerry Sheer, CEO of Sparta Social Networks.

"More and more, we are finding large enterprises incorporating social networking into their marketing mix. Not only does it increase audience participation and improve customer retention, but with Sparta Insight Reporting Tools, it can provide detailed consumer behavior metrics to allow management to better understand their customers' interests and sentiment - both positive and negative - towards their products and services."

About MGM Grand at Foxwoods
MGM Grand at Foxwoods, which opened in May 2008, features 825 luxurious guest rooms and suites, 115,000 square feet of meeting space, a 4,000-seat MGM Grand Theater, 21,000-square-foot G Spa by Gretta Monahan, restaurants by some of the nation's most celebrated chefs including Tom Colicchio's Craftsteak, Michael Schlow's Alta Strada and Alan Rosen's Junior's Restaurant. In addition, the property features Shrine, a vibrant nightclub, high-end retail and a state-of-the-art casino. Adding another distinctive gaming and entertainment destination to the Northeast, the new MGM Grand at Foxwoods is evocative of the Las Vegas landmark: Grand in every sense; classically elegant and refreshingly one-of-a-kind. The must-see resort casino enjoys the same amenities as neighboring Foxwoods Resort Casino, including access to Lake of Isles^TM, featuring two, 18-hole championship golf courses designed by Rees Jones and a Golf Academy. The property is easily accessible from Boston, New York, Hartford and Providence. For more information, call 1-866-MGM-0050 or visit www.mgmatfoxwoods.com.

About Sparta Social Networks, Inc.
Sparta Social Networks is a leading provider of enterprise social network software and services, through its Sparta Community2 Platform which combines the power of a function-rich, proven platform able to handle millions of users, with "market-smart" services, deep domain expertise, and unmatched experience. Since 1999, Sparta has been building communities for leading enterprises such as Hearst-Argyle, Ford Lincoln-Mercury, Oxygen, AOL, Crystal Cruises and Joann Fabrics. For more information, please contact David Ring at 646-701-5000 x710 (dring@spartasocialnetworks.com) or visit http://www.spartasocialnetworks.com

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Sparta's platform now allows you to send photos directly from your mobile phone to your photo collection in your profile. Simply send the photo to an email address such as pix@yoursocialnetwork.com and the photo will appear within your mobile photo set in your profile.