Social Network Software for Market Research
Sparta Focus is a specialized configuration of our CommUnity Platform -constructed with the virtual focus group in mind where customers, clients and employees engage with your market research team and provide deep insight about your product or service.
Our Clients are often surprised by the quality of actionable insights they receive from their Sparta Focus network. When participants feel comfortable, valued and believe their voices are being heard, their activity levels increase and the quality of their feedback provides real value. And with all the activity occurring in a private network, closed from public view, our Clients can be assured all commentary will remain confidential.
And often you'll find the participants develop strong affinities with the brand and with other like-minded people, finding they shared many interests and traits with one another - facilitated by their common bond of the product. By choosing Sparta, you always have the option to easily migrate your participants to a custom, public network, scalable to millions of users when your market research ends.
Sparta Focus Benefits
- Generate a constant stream of intelligent actionable insights
- Discover common threads and how your product fits in your customers' lives
- Hear honest unfiltered feedback in a confidential setting
- Gather innovative ideas to improve your products or services
- Identify Trends
- Discern unmet needs
- Explore and Test product and services
- Develop intense customer relationships
- Ascertain what builds customer loyalty
With a full feature Sparta Focus network, you can
- Play Product Videos/Commercials for audience comments
- Let members upload their own videos (if you want to have a contest letting clients make their own commercials, for example)
- Share photos of products for audience feedback
- Allow members to upload their own photos (for example, of them using your product)
- Get a NewsFeed of latest important research activity since their last visit
- Generate Activity Emails to keep the participants engaged.
- Create Polls to quickly capture the pulse of your group.
- Create a calendar displaying all important dates during the focus group period
- Share files
- Follow Easy to read threads with clean web 2.0 presentation
- Schedule moderated chats for instant feedback
- Easily Manage and Moderate all content and activity